Tips 3 - Fuel Ad with Adequate & Quality Content
The news papers charge the Advertisers on ‘Square Centi Meter of Space’ basis to advertise property for sale which means the property Advertisers need to provide the Ad content ‘short and crispy’ to save cost OR in other words there is a space constraint / limitation for a given advertisement cost.
In contrast, the online property portals provide the Advertisers freedom to post Ad with as much as possible content about their property. In fact they encourage the Advertisers to do so even when they post property Ad for free or irrespective of listing fee. Most of the users who wish to sell their property online do not know this undue advantage and make use of it. In fact it is one of the top notch advantages with this modern mode of property advertisement through online to sell land and buildings.
It is better to understand the importance and impact of content of an Ad before list property online and for successful result. Content includes text, photos and video and let us explore the fact about ‘text’ part here.
Use ‘Property Description’ effectively & attractively
Many advertisers ignore the importance of the property description section and they either ignore filling it up or they fill it up with very less information for name sake. Without proper description a property Ad is incomplete. A potential buyer visiting such incomplete Ad on a property selling website will not get a clear picture about such property and the chances for them to skip it is very high. On the other hand wise advertisers use the property description effectively to preciously define their property, to highlight its advantages and to mention smart points with which they get better response to their Ad.
Property description section can be used to highlight the applicable details like,
• Interior decoration briefing
• Recent renovation done & its spent
• Upcoming major infrastructures nearby and the scope for appreciation
• Connectivity benefit to the property
• Society / Gated community advantages, etc…
For a hill station property, description can have additional information like
• History of heritage buildings, estates, farm houses
• Lawn, Garden and outdoor life space detailing
• Natural lighting and insulation features of building
• Neighborhood and nearby essential infrastructure (like hospital, school and bank), etc…
Truly there is no other section in any property portal than ‘description’ which can accommodate such highlights of a property and don’t miss it.
Spare time to fill up ‘Property Specification’ carefully & completely
Generally the online property selling sites ask for property specifications like Price, Carpet area, Super buildup area, UDS, Dimensions, No. of floors, flooring type, Room details, No. of car parking, etc. An Ad with completeness of this information gets edge over similar properties in that locality and converts a visitor into buyer.
For example - When advertise to sell flat, many advertisers are lazy to check their property document about the UDS (Un Divided Share) and to mention it in the Ad without knowing its importance. On the other hand the visitors ignore such Ad since they don’t have UDS input to calculate or understand the value and worthiness of such apartment. Remember, 2 BHK flats in same locality will have different UDS and hence diverse price. Similar case when they advertise to sell house, villa without Carpet area and Super buildup area.
In addition the advertisers should take due care to avoid mistakes on property specification which will have serious impact on attracting buyers towards their Ad. Some of the commonly committed mistakes by property Advertisers while list property Ad for sale is
• Many commit mistake while entering the property price. Either they miss a zero or add an extra zero on property price - Under pricing a property will be suspicious in the eyes of buyers about possible litigation and over pricing will motivate them to skip without exploring it
• Many select a wrong unit against the carpet area, super build up area or UDS - For example sq. meter instead of sq. feet, which will create confusion to a visitor and lead to quit the Ad
• Many fail to differentiate and specify the outhouse / servant quarters information especially in the case of a hill station property
Give importance to ‘Amenities’ & ‘Furnishing Details’
Each property will have its unique amenities and its price depends on it. For example a 2BHK Villa with swimming pool, lawn, garden, etc definitely worth for a higher sale price than another 2BHK villa in the same locality without such amenities. If that property advertiser did not highlight such amenities in that specific Ad, how the price difference can be justified to the visitors and convert them into potential leads?
Similarly, when an advertiser wish to sell house, villa, flat, farm house in furnished condition, they normally take the furnishing cost into consideration while they fix the property sale value. Obviously it will be bit costlier than a similar property in that locality without furnishing. How does a potential buyer know about this difference, if the advertiser doesn’t specify the furnishing details carefully?
Normally, the real estate portals provide facility for the advertisers to select the furnishing details like cot, bed, sofa, dining table, fridge, TV, washing machine, stove, water purifier, etc and specialty property portal like www.hillsandwills.com which is exclusive for hill station real estate includes additional furnishing details like Patio furniture, Barbeque Grill, Rug / Carpet, Garden tools, Fireplace, Solar heater, etc. When the applicable furnishing details are highlighted on the Ad, a user can understand not only the price difference but can decide whether he really need them or not - If a buyer is looking to urgently move in, then a clearly defined furnished property Ad will be his first choice.
Don’t neglect ‘Additional Information’
Every online property portal ask for other Information like property feature, property highlights, etc and specialty property portal like Hills & Wills asks for unique details like view from the property, climate in the property, water source, access way, fencing / revetment which are essential for a hillside property and has great impact on property pricing. A perfect Ad is a one with richness of such additional parameters and those give due importance in filling it while list property can be successful in getting quick responses and multiple leads.
In a nut shell,
Content is the fuel for an online Ad.
Without providing adequate content, posting an online Ad is meaningless.
Without providing quality content, listing an online Ad on a paid plan is worthless.
Without full hearted involvement of an Advertiser in providing content, an Online Ad is powerless.
How to sell property online successfully: Tips 1 - Choose the Right Online Property Portal
How to sell property online successfully: Tips 2 - Choose the Right Ad Plan in a Property Portal