Tips 1 - Choose the Right Online Property Portal
When a property owner wants to sell house, plot, land, flat or a commercial property, the options which immediately strike their mind are to take the service assistance of real estate agents or agencies known to them in that locality, post property advertisement on news papers either in English or regional language and list property on property selling sites.
Out of which, property portal will be the first and foremost choice to many of them considering its unique advantages like instant reach across the boundaries, quick leads, better presentation of their Ad in the market, feasibility to edit the Ad after it is published and most importantly the cost economics. When it comes to the property selling websites, there are numerous options available for a property owner to post their property Ad with different Ad plans, advertisement cost, etc. Some of the property owners choose to post property Ad on a portal which is familiar to them through television / news paper Ads or by reference from friends and relatives. Rest of them search on internet with key words related to selling a property and choose the one on the first page of Google results randomly.
What they miss to understand is that
‘Not All Property Portals are the Same & Each One has its Own USP’
The success of selling a property online successfully depends on the property owner’s interest in analyzing each one of them, understanding their USPs and choosing the right fit for their property Ad. For example, some of the property portal has strong presence in metros, some of them have strong presence in tier 2 cities and there are specialized property portals like hillsandwills.com in niche area like hill stations. If the property which a property owner likes to sell is located on a hilly area, then Hills & Wills will be a better choice comparing to others. When it comes to plains, some of the property portals are focused on new projects which may be suitable for builders / promoters, few of the portals give equal importance to resale properties which suits to independent property owners and certain property sale sites concentrate on elite property segment which will be suitable to post posh bungalows / farm houses / beach houses.
Similarly, the USP of the property portals differ in many other aspects which an Advertiser needs to analyze, understand clearly and choose the best fit to their need since it is the key to the success of online property sales. Though list property for sale online is the ultimate choice for property sales in today’s digital era, selection of a wrong property portal may not yield fruitful result. In a nutshell, a property portal successful to an Advertiser many not be suitable to another Advertiser with different need and it is worth spending some time on analyzing the specialty / strong hold of each property portal before choose the one for property Ad posting since each of them has different audience / buyer segments.